Project: Smarthome Product Bundles

Objective/Goal: Leverage data-driven insights to develop Smarthome product bundles catering to specific demographics and aligning with industry trends. Conducted extensive research on product function, comparison, and site structure for optimal market positioning.

Role and Responsibilities: Research-focused responsibilities included deep dives into product functionalities, comparative analysis, and site structure exploration to facilitate the development of targeted Smarthome product bundles.

Collaborations: Collaborated with Verizon teams, refining strategies to redefine the Smarthome category, positioning Verizon as a tech and connectivity leader. Identified potential partners like Nest, LG, Muji, and ZocDoc for bundling and pilot phases.

Strategies Implemented:

• Redefined the Smarthome category to create a seamless and emotional connection with consumers, focusing on lifestyle-based product curation.

• Proposed a shopping engine similar to lifestyle-based platforms like Mr. Porter, merging educational content and curated products for enhanced consumer engagement.

• Planned monetization through sales commissions, aiming to position Verizon as an affiliate model for lifestyle-driven Smarthome products.

Key Deliverable: Formulated a strategic plan outlining a pilot phase for Smarthome bundles, incorporating lifestyle-based product selections and educational content.

Results and Achievements:

• Developed a comprehensive plan encompassing product curation, pilot phase setup, and long-term objectives, fostering consumer engagement and brand positioning.

• Analyzed competitor landscapes, identified potential market barriers, and proposed solutions for entry into the Smarthome industry.

• Outlined a detailed schedule, including competitive analysis, research, and pilot setup, culminating in a planned end date of October 21st.

Tools and Technologies Used: Utilized research methodologies, competitive analysis, and examined existing Smarthome platforms (AT&T Digital Life, Belkin Wemo, SmartThings, Smarthome.com) for insights into site structure, customer support, and product presentation.

Description: Led research efforts to develop targeted Smarthome product bundles aligned with industry trends and consumer preferences. Collaborated with Verizon teams to refine strategies, identify potential partners, and propose a pilot phase for lifestyle-based Smarthome offerings, aiming to position Verizon as a tech and connectivity leader in the industry.