Project: Smarter in Seconds - Collaborative Message on Racism

Objective/Goal: Collaborated with Blair Imani to address racist backlash concerning Halle Bailey's casting as Ariel in Disney's The Little Mermaid. The aim was to spread an important message resonating with both our audiences.

Role and Responsibilities: Coordinated cross-posting efforts with Blair Imani, conceptualized the message, and ensured a unified and impactful statement about racial biases in casting decisions. Crafted the message to challenge misconceptions and promote inclusivity.

Collaborations: Partnered with Blair Imani, leveraging her 592k followers to amplify the message and expand brand recognition for Black Women in Costume.

Strategies Implemented: Developed a poignant message addressing racist arguments against Halle Bailey's casting, highlighting the importance of representation and confronting racial biases. Utilized a collaborative platform to maximize reach and engagement.

Key Deliverable: Posted a collaborative message under the #SmarterInSeconds series, affirming support for Halle Bailey and advocating against racist arguments regarding Ariel's portrayal. The post aimed to educate and encourage a shift in perspectives.

Results and Achievements:

• Engagement Metrics:

• Likes: 27,111

• Accounts Reached: 362,543

• Shares: 5429

• Saves: 1652

• Comments: 369

• Generated substantial engagement, fostering discussions and reflections on racial biases in casting decisions.

Tools and Technologies Used: Social media platforms (presumed), text and image editing tools for post creation, analytics for tracking engagement metrics.

Description: Collaborated with Blair Imani to counter racist arguments surrounding Halle Bailey's casting as Ariel in The Little Mermaid. The joint effort leveraged Blair's substantial following to disseminate a powerful message advocating for inclusivity and challenging racial biases. The post garnered significant engagement, sparking discussions and reflection on the importance of diverse representation in media. This collaboration aimed to educate and prompt introspection on societal biases in casting decisions, utilizing a powerful platform for social change.